A Whack on the Side of the Head is a book on creative thinking written by creativity consultant, Roger Von Oech. The book examines many aspects of creativity and tells us of the various modes of thinking, approaching problems and behaviour (Mental locks as per the book) that inhibit our creativity and keep us from creating and acting upon good ideas. The 256 page book is helpful for individuals who want to be creative and generate ideas to improve their personal and professional lives, as well as businesses that want their employees to be more creative in solving problems and providing useful ideas that contribute to the growth and profit of the business.
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